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This web page states the following, "Your new Altra Impulse distance racer." Our analyzers saw that the web page stated " By Nicholas Pang, Chief Reviewer." The Website also said " Posted in Running Gear Reviews. The all-new Altra Impulse is the first stability shoe from Altra Running we have tested. With the Altra Impulse, lightweight and stability go hand in hand. Its Altras lightest stability shoe to date and combines Innerflex and StabiliPod technologies to Continued. Return To Fitness Climbing Descending. By Nicholas Pang, Chief Reviewer." The website's header had Gear revfiew as the most important optimized keyword. It is followed by Minimalist Running Shoes, Minimal Shoes, and Barefoot-style Running Shoes which isn't as highly ranked as Gear revfiew. The next words weartested.org uses is Shoe Reviews. gear reviews was included and could not be seen by web crawlers.